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8 August 2022

TNI Marketing – Autumn 2022


Tourism Northern Ireland is providing industry support to help with the marketing of tourism businesses. It will deliver a range of digital and other advertising. The Northern Ireland Hotels Federation will assist the industry in supporting this activity and securing direct business.

The TNI campaign will run from 19th September to 31st October.

Campaign Timetable

The closing date for entries is 2nd September 2022. The campaign will start on 19th September and will run through to 31st October 2022. All advertising must be completed by 31st October.

Themed weeks will run as part of this campaign and participants are encouraged to support these where possible. The inital draft plan for these weeks is as follows:

w/c 19th Sept – Derry~Londonderry

w/c 26th Sept – Belfast

w/c 3rd Oct – Mournes & Strangford

w/c 10th Oct – Armagh & Down

w/c 17th Oct – Causeway Coast & Glens

w/c 24 Oct – Fermanagh & Tyrone

Changes from previous campaigns

  • Funding support will be at 50%.
  • Maximum £5,000 funding per entrant.
  • Short-term promotional costs only with a maximum of 20% spend on production or admin.

1. Online Promotion and Offers

Who: Hotels, guesthouses, B&Bs, guest accommodation, self-catering and visitor attractions graded by Tourism NI. Some visitor experiences will also be eligible.

Accommodation participants are asked to provide an overnight rate – added value is encouraged where possible. Visitor attractions and experiences should provide a ticket price or package so that customers can fully understand the value of a break in Northern Ireland. Free experiences are permitted. Flexible cancellation policies are encouraged.

Accommodation offers must be bookable online and all are subject to availability. You must provide a live booking link as part of the application process. Tickets should be bookable online where possible as this has been proven to be most attractive for customers.

The most successful participants in previous campaigns have developed bespoke landing pages with visitor information content and itinerary ideas. We encourage you to consider this if possible.

Participants are encouraged to sign up for the TXGB booking platform that is being piloted by Tourism NI. This will allow greater integration with the campaign and ease the booking process for consumers.

2. Co-operative Marketing Fund 

Who: Only those taking part in section 1 who are willing to fund their own advertising.

The Co-operative Marketing Fund is designed to support your own advertising or PR in the Republic of Ireland and Northern Ireland. If your planned activity meets the criteria, the fund will cover 50% of your costs up to a maximum total payment of £5,000 per industry provider.

Those who wish to avail of this fund should note that:

  • Activity and spend must happen between set dates as set out in the letter of offer you will receive.
  • You can use any media or PR channel as long as it is clearly aimed at ROI or NI leisure consumers.
  • Promotion of weddings or meetings is not allowed.
  • You must use a tracking code in your advertising where possible.
  • You should use the Embrace a Giant Spirit branding where possible.
  • You must commit to spend at least £500 up front to take part. 60% of this can be claimed back.
  • You must only spend on short-term promotion and limit production or admin costs to 20% of your total spend.

Further terms and conditions will be in the Letter of Offer you receive.

Important Note: Only apply for what you can spend (ex-VAT). If you don’t spend your allocation, other people lose out.

The closing date for applications is 2nd September 2022. Apply now via this link:

Downloads and Documents


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