TNI Marketing – Autumn 2023

Closing Date 11th September 2023. Targeting Republic of Ireland only.

IMPORTANT NOTE

We are recruiting for the Autumn 2023 campaign, however as the Tourism NI Board has been unable to meet since 30th March, the issuing of Letters of Offer will be subject to the campaign being approved by the Board at its meeting on 31st August. Please do not proceed with any expenditure until you receive a Letter of Offer from us.

Tourism Northern Ireland is once again preparing to provide industry support to help with the marketing of tourism businesses. It will deliver a range of digital and other advertising. The Northern Ireland Hotels Federation will assist the industry in supporting this activity and securing direct business.

Campaign Timetable

The closing date for entries is 11th September 2023. The campaign will start on 2nd October and will run through to 13th November. All advertising must be completed by 13th November.

Themed weeks will run as part of this campaign and participants are encouraged to support these where possible. The inital draft plan for these weeks is as follows:

Please note

• Due to budgetary constraints, this funding is targeting Republic of Ireland customers only.
• Funding support will be at 50%.
• Maximum £3,000 funding per entrant.
• Short-term promotional costs only with a maximum of 20% spend on production or admin.

1. Online Promotion and Offers

Who: Hotels, guesthouses, B&Bs, guest accommodation, self-catering and visitor attractions graded by Tourism NI. The campaign is also open to experience operators who have been graded 3 Star or above under the Tourism NI Quality Grading Scheme for Visitor Experiences, or who are working with the Tourism NI Experience Development team to align their experience within Northern Ireland’s Embrace a Giant Spirit brand. If you are not currently graded, contact us for advice.

Accommodation participants are asked to provide a B&B overnight rate per room. Visitor attractions and experiences should provide a ticket price or package so that customers can fully understand the value of a break in Northern Ireland. Free experiences are permitted.

Accommodation offers must be bookable online and all are subject to availability. You must provide a live booking link as part of the application process. Tickets should be bookable online where possible as this has been proven to be most attractive for customers.

The most successful participants in previous campaigns have developed bespoke landing pages with visitor information content and itinerary ideas. We encourage you to consider this if possible.

Participants are encouraged to sign up for the TXGB booking platform that is being piloted by Tourism NI. This will allow greater integration with the campaign and ease the booking process for consumers.

2. Co-operative Marketing Fund 

Who: Only those taking part in section 1 who are willing to fund their own advertising.

The Co-operative Marketing Fund is designed to support your own advertising or PR  in the Republic of Ireland. If your planned activity meets the criteria, the fund will cover 50% of your costs up to a maximum total payment of £3,000 per industry provider.

Those who wish to avail of this fund should note that:

Further terms and conditions will be in the Letter of Offer you receive.

Important Note: Only apply for what you can spend (ex-VAT). If you don’t spend your allocation, other people lose out.

The closing date for applications is 11th September 2023. Apply now via this link: https://nihf.formstack.com/forms/marketing_fund_form