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GB Marketing Campaign

28 July 2021


Tourism Ireland is providing industry support to help with the marketing of tourism businesses in the Great Britain market. Tourism Northern Ireland is assisting through a co-operative marketing fund for operators to advertise in this market. The Northern Ireland Hotels Federation will assist the industry to secure direct business by administering the fund. 

The co-operative marketing fund will run from August 2021 through to 31st March 2022 so there is plenty of time to plan and execute your marketing plans for the GB market. The closing date for applications is 13th August 2021.

GB Co-operative Marketing Fund 

Who: The fund is only open to TNI graded hotels, guesthouses, guest accommodation, B&Bs, self-catering and visitor attractions. Some visitor experiences will also be eligible.

The GB Co-operative Marketing Fund is designed to support your own advertising or PR in the Great Britain market. If your planned activity meets the criteria, the fund will cover 80% of your costs up to a maximum total payment of £10,000 per industry provider. You pay for advertising and claim back 80% from the fund.

Those who wish to avail of this fund should note that:

Activity and spend must happen between set dates as set out in the letter of offer you will receive.
You can use any media or PR channel as long as it is clearly aimed at GB leisure consumers.
Promotion of weddings or meetings is not allowed.
You must use a tracking code in your advertising where possible.
You should use the Embrace a Giant Spirit branding where possible. A campaigns toolkit for the Tourism Ireland Green Button campaign will also be made available.
You must commit to spend at least £1000 up front to take part. 80% of this can be claimed back.
You must be accredited under the We’re Good to Go Scheme. See to apply.

Further terms and conditions will be in the Letter of Offer you receive.

Important Note: Only apply for what you can spend (ex-VAT). If you don’t spend your allocation, other people lose out.

The closing date for applications is 13th August 2021. Apply now via the link below.

For further details on other support available for the GB market, please see here:

Application link :

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