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Business Outlook Seminar

22 February 2022

Don’t miss the opportunity to get the latest on hotel performance, insights into travel trends, key findings from the ROI Market and how to sustain staycation success. 

The Business Outlook Seminar will look at hotel performance with leading benchmarking firm STR, analysing 2021 and the forecast for the season ahead with a look at Forward Star, an automated tool to help revenue and rate management. 

This industry focused event will also include a session on customer sentiments, travel trends from Tripadvisor and intelligence gained from a review of the Republic of Ireland market along with a panel discussion on how to maximise staycation business. 

The event is ideally suited to general managers, hotel sales, marketing, and revenue managers as well as those who want a better understanding of the current market.


£40 + VAT per person for NIHF Members

£60 + VAT per person for non-members

The Business Outlook Seminar is supported by STR, Tourism Ireland and Tourism Northern Ireland.

09.15 Tea & Coffee

09.45 Welcome, Introductions, Agenda 

09.50 Labour Market: Trends & Challenges, Gareth Hetherington, UUEPC

10.10 Hotel Performance 2022, Sarah Duignan, STR

10.50 Consumer Sentiment, Neil Auton, Tourism Ireland

11.10 Coffee Break  

11.40 Business Solutions – Forward STAR, Sarah Duignan, STR

12.00 Travel Trends 2022, Justin Reid, TripAdvisor

12.20 ROI – The Opportunity on Our Doorstep, John McGrillen, TNI and Panel

13.00 Networking Lunch

14.00 Event Finish

Register via this link now.

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