Business Outlook Seminar

The Business Outlook Seminar will look at hotel performance with leading benchmarking firm STR, analysing 2021 and the forecast for the season ahead with a look at Forward Star, an automated tool to help revenue and rate management. 

This industry focused event will also include a session on customer sentiments, travel trends from Tripadvisor and intelligence gained from a review of the Republic of Ireland market along with a panel discussion on how to maximise staycation business. 

The event is ideally suited to general managers, hotel sales, marketing, and revenue managers as well as those who want a better understanding of the current market.

Tickets

£40 + VAT per person for NIHF Members

£60 + VAT per person for non-members

The Business Outlook Seminar is supported by STR, Tourism Ireland and Tourism Northern Ireland.

09.15 Tea & Coffee

09.45 Welcome, Introductions, Agenda 

09.50 Labour Market: Trends & Challenges, Gareth Hetherington, UUEPC

10.10 Hotel Performance 2022, Sarah Duignan, STR

10.50 Consumer Sentiment, Neil Auton, Tourism Ireland

11.10 Coffee Break  

11.40 Business Solutions – Forward STAR, Sarah Duignan, STR

12.00 Travel Trends 2022, Justin Reid, TripAdvisor

12.20 ROI – The Opportunity on Our Doorstep, John McGrillen, TNI and Panel

13.00 Networking Lunch

14.00 Event Finish