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5 February 2024

Business Outlook Seminar


Your chance to get the inside track on hotel performance, expansion and promotion, all helping to build a sustainable sector.

Presentations from the event are now online here:

Hosted by veteran journalist Mark Simpson, we’ll be examining opportunities and issues for the coming year, looking at a reinvigorated hotel pipeline, the finance support required to underpin it and delving into the data with hotel performance and forecast from leading benchmarking firm STR.

Details on a new all-island sustainability scheme will be revealed with discussion on practical tips on how to grow and disperse economic benefit while understanding how green credentials are imperative to future success. 

The event is ideally suited to general managers, hotel sales, marketing, and revenue managers as well as those who want a better understanding of the current market.


£60 + VAT per person for NIHF Members

£90 + VAT per person for non-members

The Business Outlook Seminar is supported by Bank of Ireland, Britvic Ireland, STR, CoStar, Tourism Ireland, Tourism Northern Ireland and Northern Ireland Tourism Alliance.

09.15 Tea, Coffee & Breakfast Bites

09.45 Welcome, Introductions

09.50 The Hotel Landscape, NIHF on growth & trends

10.10 Hotel Performance 2024, Sarah Duignan, STR

10.40 Financing the Future, Panel Discussion

11.00 Coffee Break  

11.30 GB Market Insight, Julie Wakley, Tourism Ireland

11.50 Innovate Tourism, John McGrillen, Tourism NI

12.10 Responsible Growth, Sian Young, Britvic Ireland

12.30 A Sustainable Island, Panel Discussion

13.00 Networking Lunch

14.00 Event Finish

Register via this link now.

Downloads and Documents


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