Tourism Ireland Trade Shows

11 June 2009

Option 1: AARP Life @ 50+ Show, Las Vegas, Nevada – Oct 22nd- 24th

Life @50+ offers an unprecedented opportunity to reach the lively, engaged 50+ audience. This year, AARP will attract over 500 exhibitors & 30,000 attendees.

This will be an exceptional venue for you to promote your products, showcase your services, share your message, and increase your visibility among baby boomers; a demographic comprising 26 percent of the U.S. population and a driving force in the market place. The baby boomers audience accounts for $1.6 trillion in annual spending and is the nation’s fastest-growing segment.

Option 2: West Coast ‘Experience a flavour of Ireland’ Los Angeles and San Francisco events, Monday October 26th –Wednesday 28th.

In addition, following successful Spring launch of two Flavor of Ireland trade events in Boston and Philadelphia, Tourism Ireland will launch the “Experience a Flavour of Ireland” trade promotion on the West Coast with two evening events which will immediately follow the AARP show in Las Vegas. Combined, these events will provide a platform for trade to meet and interact with key, west coast retail agents and a key consumer demographic.

Los Angeles Area/ San Francisco: B2B networking event following the AARP Life @ 50+ Show,

About the Experience a Flavor of Ireland platform

The flavour of Ireland trade platform is an ‘Experiential’ networking evening trade event designed to bring the Irish brand to life through a variety of musical, culinary and cultural experiences. The promotions target high end consortia agents who attend ‘Thematic’ B2B breakout sessions to experience Ireland’s product and destination offerings through presentations focused on cultural/heritage and regional themes. Post business presentations, agents are invited to networking event and continue ‘experiential’ evening through a gastro tour of Ireland featuring regionally themed food stations.

Suitability for Industry partners:

The above shows are most suitable for Accommodation Providers, Visitor Attractions, Luxury Tour Operators, Special Interest Tour Operators, Golf, Heritage and Culture.

I am sure you will understand that we must ensure a balanced mix of supplier types/product and regional mix to make these events a success. Therefore Tourism Ireland will make every effort to facilitate your request.

Registration Details and Show Pricing:

Please refer to attached registration form for show preference and payment details.


A list of hotels offering special rates will be provided upon registration. Participants are required to make their own accommodation arrangements.

Closing Date

Please return your application form along with full relevant payment by Monday 22 June 2009.  Applications will only be accepted with full payment. Please note we have a limited amount of space for each event and spaces will fill quickly.

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