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TNI International Marketing Fund

09 February 2021



Tourism Northern Ireland wants to provide eligible businesses with international marketing support.

Prior to COVID 19 the Northern Ireland tourism industry had been steadily building its participation in the international marketplace. Engaging with international markets, through agents, operators, buyers, is essential not only to individual businesses but to the recovery of the wider destination and its economy, with these businesses leading from the front and championing the overall destination and its offer.

This programme aims to provide financial assistance to stimulate and sustain marketing activity by leading tourism businesses that have previously engaged in international markets and in particular have targeted the Group Leisure or MICE markets. Support of 75% of eligible expenditure is available throughout March 2021.

The closing date for entries is 19th February and further information is available in the fund brochure below.


  • Hotels with a 4 or 5-star grading by Tourism NI.
  • Visitor Attractions graded by TNI.
  • Demonstrable historical activity to engage with international markets.
  • Previous attendance at a Tourism NI face to face B2B platform in the Group Leisure or MICE space eg. Meet the Buyer, ITOA Workshop.

The International Marketing Fund is designed to support your own marketing activity aimed at an international market. If your planned activity meets the criteria, the fund will cover 75% of your costs up to a maximum total payment of £7,500 per industry provider.

The following is a suggested list of marketing activity that would be deemed appropriate. Note this list is not exhaustive and other suggestions will be considered on a case-by-case basis. All activity should communicate the Group Leisure or MICE proposition at a particular property or visitor attraction.

  • Virtual video content - ie. a virtual show around.
  • Creation of a virtual / e-brochure.
  • Creation of a marketing brochures / materials in foreign language(s).
  • Creation of supporting marketing assets such as sales presentations for virtual trade shows, signature itineraries, presentation bid templates.
  • Design of specific webpages / microsite aimed at this market.
  • Photography of specific set ups to target this market – ie. meeting room, gala dinner, unique spaces (outdoors).

Those who wish to avail of this fund should note that: Activity and spend must be completed by 31st March 2021.You must commit to spend at least £500 and up to £10,000 up front to take part (ex VAT). 75% of this can be claimed back.

Enter now

Please complete your entry form here by 19th February 2021. Contact us on 028 9077 6635 if you have any queries.



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