Sales & Segmentation Workshop

05 February 2019

Helen O'Leary

Developed by NIHF in conjunction with Helen O’Leary of the Innovate Room, this bespoke program has been created to support members in a competitive and challenging business environment.

The content will outline the importance of identifying your existing target customer and understanding how to connect effectively with them in today’s busy Sales & Marketing environment.

Join us at the Radisson Blu, Belfast for this intensive member-only workshop which will include the following:

  • Best prospects for Northern Ireland - at home and abroad.
  • Challenges in the coming year (Brexit, new supply, disrupters).
  • Identifying your customers. Segmenting your business – the nuts and bolts.
  • Your markets - domestic and international.
  • Routes to market – how to reach your target customer.
  • New segments for your hotel – matching the needs of the customer and market to your product.
  • How to plan for business growth.

If you are finding business a challenge and keen to get some inspiration this is the workshop for you!

This course costs £150 + VAT per person. Places are very limited to ensure that everyone benefits from the training. Book online now via the link below.


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