Mobile Websites

03 August 2011

According the latest OFCOM report, one third of all UK adults now use a smartphone, with the iPhone and Blackberry being the two top models.

Nearly 60% of these users bought their phone within the last year so the market is changing extremely fast. All hotels should check that users can access the hotel website using one of these smartphones. With bookings coming later and later, it is inevitable that visitors will turn to their phones to research accommodation and possibly even book through the web on their phone.

The Federation is addressing these very issues with a special session at Hospitality Exchange this October. The workshop on social media and mobile internet will be conducted by some of the top experts in these fields. Further information will be available on in the next few weeks.

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