Calorie Labelling

10 October 2011

Invitation to calorie labelling meeting on Tuesday 25th October 2011 at Food Standards Agency offices, Clarendon Road, Belfast BT1 at 10 am.

Introduction to pilot calorie labelling with launch event with NI businesses at IFEX exhibition April 2012 in Belfast.

A number of UK companies have already or are planning to post calories on menu boards in their outlets in the province. To provide our local caterers with the opportunity to see if this is feasible for their business, we are planning to run a pilot of calorie labelling for businesses operating in Northern Ireland . The pilot will allow businesses to introduce calories on their menus in one or more trial sites for a six month period commencing in April 2012.

The pilot is planned to be launched in April 2012 at IFEX Exhibition in Belfast with participating catering businesses.

The meeting on 25th October is to provide information on the pilot and to explain the technical requirements required. There will also be a representative from CAFRE, Loughry College who can explain the practical issues on obtaining calorie information for your menu choices and how support can be provided.

The communication issues including public relations support for your company, the posting of details of supporters and adopters of the pilot on our website and the intended publicity of the launch event will also be presented.

I am also currently arranging to have a representative from industry to chat on how this scheme can support corporate social responsibility towards work colleagues.

l would really encourage you and/ or a representative from your company to attend this meeting to hear all about the pilot including the practical implications and to discuss support we can provide for your company.

It would be appreciated if you could let me know in a reply email if you are planning to attend. This will allow me to arrange suitable car parking and layout of the room.

Your reply by Thursday 20th October would be appreciated.

In the meantime if you would like further information please do not hesitate to contact me at contact details below.

Sharon Gilmore
Dietary Health Team
Food Standards Agency in Northern Ireland
10a-10c Clarendon Road
02890 417753

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